11-18-08 - Entrepreneurship Class Notes 11/18/08 Newland...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Entrepreneurship – Class Notes – 11/18/08 Newland Medical Technologies Case study What do we know of Sara Foster? Went to MIT and Stanford for engineering degrees Babson University – MBA She was working with Johnson and Johnson working on hip-replacement technology Living in Boston, MA She has an option to go out to Iowa, but turns it down What do we know about kidney stones? What is the SRS Sara and Dr. Grainer invent SRS Stone Removal Stent What is the value of her target market? $200 million The opportunity: o is sustainable People will continue to get Kidney stones o Solves a problem o LARGE market o Helps solve a problem and improves the lives of people o Has a target market Who are the customers? Urologists o They about new technological devices and procedures from trusted sales representatives Well educated, risk averse
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Who are the competitors? 5 potential competitors: Boston Scientific o High quality company o The pick Boston scientific – High quality Large scale producer What strategy does Sara adopt? Establish a following among top medical providers (maybe by giving away SRS stents for free!) What does the income statement in Exhibit 6 tell us? Operating expenses first year about $0.5 million; no revenues How much did Sarah raise from FFF? $600,000 from FFF What does she next do to prepare for becoming CEO for her venture Goes to Babson School of Business How does Sarah protect IP She spends $200,000 on patent work that takes about a year What strategy is taken toward FDA approval? o 2 track approach: Approval of urinary stent Follow-on application for a new use of the stent
Background image of page 2
What is BBT? Babson Brain Trust comes in o Who does Sarah find through this? One of her classmates has a cousin named Cunningham Cunningham – angel investor What major design problem must be surmounted? o She should have found out if there was a problem placing the product BEFORE she moved forward she didn’t do enough research before she moved forward o Costly in terms of money and time What feedback does Sarah get from trials of her stents at Taylor Medical Supply?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 9

11-18-08 - Entrepreneurship Class Notes 11/18/08 Newland...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online