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Unformatted text preview: Entrepreneurship - Review Notes 12/3/08 Page 3 on the handout from 12/2/08 Intellectual property Whats in the executive summary page 3, slide 11 VERY IMPORTANT Sales, marketing, CTO, CFO, COO, whos on your team very important Want to be able to break down the key segments of the market: What are the opportunities available Who is your competition o Indirect competition Timeline Financials: 3 big financial statements:- Balance sheet- Income statement (profit/loss statement) Field of dreams mentality If you build it they will come Make sure you measure the market Bellobuano case Bagelz several bagel stores in Connecticut FOUNDERS: Excitement :- Bagels taste good- Starting at the ground floor exciting- Innovative- Introduced flavored coffees Fred DeLuca from Subway approached them: Gave them tips on franchising Franchises:- Have to replicate the concept FTC disclosure document:- Royalty agreement- Obligations to the franchisees...
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This note was uploaded on 06/03/2009 for the course ECON 290 taught by Professor Goldenandallison during the Fall '08 term at Allegheny.
- Fall '08