12-14-08 - ENTREPRENEURSHIP FINAL EXAM SAKAI READINGS -...

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ENTREPRENEURSHIP FINAL EXAM SAKAI READINGS - VANDERBELT, MCCORMICK, ROCKEFELLER, ASHE, Crocke VITAL FEW: Edison, Carnegie, Ford, and Morgan Case studies Ghant, great entertaining, facebook, ucc corregating (union corregating) CASE STUDIES: Cover in detail one of the historic entrepreneurs (HUGHES) 2 of the case studies (textbook, white case book) 20 short answer (compare and contrast) 4 ten point essays 1. Entrepreneurship according to T&S – logical reasoning, thinking that is opportunity obsessed, holistic approach, and leadership balanced a. Thinking, acting and reasoning that is opportunity obsessed, holistic in approach, sustainable, and leadership balanced i. Opportunity ii. Team iii. Resources b. Schumpeter – entrepreneur is the agent of creative destruction – what does that mean? i. Creating new businesses that replace the old businesses new economic system new industries replace old ones new technologies 2. Drucker – to find a customer and innovation NOT PART OF OUR MATERIAL 3. Three of four anchors of an opportunity a. Add value to customer and solves a significant problem b. Robust market (at least $50 million to a billion +) c. Gross margins at 40%+ d. Growth rate at 20%+ e. Good fit with founders (area of experitise, ethical questions) 4. 4 stages of an industry life cycle: a. Research and Development (planning ) – 1 b. Startup – when entrepreneur is jack of all trades – do’er c. Rapid growth – entre- manager d. Maturity – manage the managers e. Stability or decline
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f. Example – auto industry 5. Marketing plan – How you are going to reach your customers a.
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This note was uploaded on 06/03/2009 for the course ECON 290 taught by Professor Goldenandallison during the Fall '08 term at Allegheny.

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12-14-08 - ENTREPRENEURSHIP FINAL EXAM SAKAI READINGS -...

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