Marketing Plan - Assessment Task 2 of BSBMKG609...

  • No School
  • AA 1
  • 4
  • 95% (61) 58 out of 61 people found this document helpful

This preview shows page 1 - 3 out of 4 pages.

Assessment Task 2 of BSBMKG609. NatureCare Products Marketing Plan Introduction NatureCare Products is based in Brisbane, Queensland Australia. It commenced business in 1996, manufacturing and retailing eco-friendly, high quality beauty skin care products. NatureCAre wish increasing the range of rentails aoutlets and encompass more the Australian market. This report is the marketing plan developed for NatureCare to penetrate into foreign markets and increase the customer base in Australia. The goal market is identified and SWOT analysis is used to identify various characteristics of NatureCare. Background product Cleaning creams to soothe skin during make-up removal Multi protection day moisturizing creams for dry and normal skin types. Regenerating facial scrub company NatureCAre was established in 2011 to cater for a perceived demand for skin products that contain ecofriendly and natural ingredients, but in 1996 started manufacturing and retailing eco-friendly. Hight quality beauty skin care products with a staff distributed in, Operations Manager, Sales Manager, Marketing Assistant, Customer Sales Officers (5) and Administration staff (3). All the positions are based in the office in Brisbane industry (when started, size, growth, value, segments) The company has become well established in the Australian market and sells its products in health stores across the country specific market (type of market, growth, size, value, segments, when started). activities have been advertisements on the Australian body + soul website and in the Natural Health magazine. There have also been in-store promotions with the focus on high quality products for women. Describe customers The company targets customers that want high quality, eco-friendly products. Market research has identified that around 70% of customers are professional women aged 25 to 55 Describe competitors its major competitors as being Jurilique and Botani and is currently working on positioning itself against this strong competition. The prices of its products are slightly higher than major competitors. SWOT and PEST analyses Outline each of the business’ Strengths, Weaknesses, Opportunities and Threats in the table below
Assessment Task 2 of BSBMKG609. Strengths Weaknesses High Quality Products Eco friendly and Natural raw materials are used for manufacturing High Brand value Has stores both online and retail Products developed for specific skin needs High price Products restricted to women Few products as the products are specific to skin types Huge competition due to low price products

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture