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Assessment Task 2 of BSBMKG609.NatureCare Products Marketing PlanIntroduction NatureCare Products is based in Brisbane, Queensland Australia. It commenced business in 1996,manufacturing and retailing eco-friendly, high quality beauty skin care products.NatureCAre wish increasing the range of rentails aoutlets and encompass more the Australian market.This report is the marketing plan developed for NatureCare to penetrate into foreign markets andincrease the customer base in Australia. The goal market is identified and SWOT analysis is used to identify various characteristics ofNatureCare.Background product Cleaning creams to soothe skin during make-up removalMulti protection day moisturizing creams for dry and normal skin types.Regenerating facial scrub company NatureCAre was established in 2011 to cater for a perceived demand for skin products that containecofriendly and natural ingredients, but in 1996 started manufacturing and retailing eco-friendly. Hightquality beauty skin care products with a staff distributed in, Operations Manager, Sales Manager,Marketing Assistant, Customer Sales Officers (5) and Administration staff (3). All the positions arebased in the office in Brisbaneindustry (when started, size, growth, value, segments)The company has become well established in the Australian market and sells its products in healthstores across the countryspecific market (type of market, growth, size, value, segments, when started).activities have been advertisements on the Australian body + soul website and in the Natural Healthmagazine. There have also been in-store promotions with the focus on high quality products forwomen.Describe customersThe company targets customers that want high quality, eco-friendly products. Market research hasidentified that around 70% of customers are professional women aged 25 to 55Describe competitorsits major competitors as being Jurilique and Botani and is currently working on positioning itself againstthis strong competition. The prices of its products are slightly higher than major competitors.SWOT and PEST analyses Outline each of the business’ Strengths, Weaknesses, Opportunities and Threats in the table below
Assessment Task 2 of BSBMKG609.StrengthsWeaknessesHigh Quality ProductsEco friendly and Natural raw materials are used for manufacturingHigh Brand valueHas stores both online and retailProducts developed for specific skin needsHigh priceProducts restricted to womenFew products as the products arespecific to skin typesHuge competition due to low priceproducts