Classmate One There are many different analytic tools we have available to utilize in our analysis in determining if Poland is in fact the right choice to proceed with in our global expansion, but not all tools are equally beneficial, and they will not all be cut & dry in terms of how we will be able to analyze and apply the data in a meaningful way. Part of the challenge in using any particular tools is that with the data we compile, we must be able to bridge the gaps that exist between the strategic, tactical, and operational aspects of our organization, which requires that we look at the present state, future state, risk & financials, as well as the creation of change requirements to achieve the desired outcomes (Lannon, 2016, pp. 2). For these reasons, I would like to focus on conducting both a thorough SWOT analysis as well as a PEST analysis to further us in our decision making, as these two analytical tools are very complimentary of one another. A SWOT analysis is one of the most common utilized standard analysis tools, defined as Strengths, Weaknesses, Opportunities and Threats, and this type of analysis requires that we provide a candid and honest assessment of the current state of thing, eventually leading us to focus strictly on key issues (Lannon, 2016). There are many advantages of using a SWOT analysis, including its broad application to a large number of situations both on a narrow & broad scale, we can gain valuable information about our objective’s chances by viewing each element of the analysis independently or in combination, it’s simple, so anyone is able to utilize this tool in a short period of time, and it is cost efficient (Nordmeyer, 2019, pp. 4-8). While there are many advantages of a SWOT analysis, we must also note the disadvantages, namely being that there are no weighing factors and no mechanism to rank the significance of one factor versus another within any list & SWOT data collection and analysis are both subjective processes, so resulting data often reflects the bias of the individuals who collect the data or participate in the brainstorming sessions (Nordmeyer, 2019, pp. 11-13). Another disadvantage is ambiguity – because the
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- Fall '14