Exercise 4- Report Writing.docx - Canterbury Business College CRICOS Code \u2013 01899K RTO Code 6554 Section C Performance Activity This activity will

Exercise 4- Report Writing.docx - Canterbury Business...

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Canterbury BusinessCollegeCRICOS Code – 01899K RTO Code - 6554Section C: Performance ActivityThis activity will enable you to demonstrate your knowledge of the following performance evidence:Statistical and qualitative analysis techniques to identify:ocurrent business performanceocompetitor performanceopotential threats and opportunitiesQualitative and forecasting techniques to identify:osuccess of marketing activitiesoover and under-performing products and servicesoexisting and emerging market needsAnalysis of market data including visual presentation of findings.Objective:To provide you with an opportunity to demonstrate the required performance elements for this unit.Requirement:Using the Woolworths Business scenario provided below in the Appendix 1, Answer the questions given below.1.Assume you are the marketing manager of Woolworths Business. Perform market analysis, using a.2.Following on from question 1, use qualitative methods and forecasting techniques to determinea.The success of current marketing activitiesb.Existing and emerging market needs.3.List some of the over-and under-performing products/services of Woolworth’s and what are the measures to overcome the situation?4.Which legislation will have an impact on your market analysis activities?CBC-BSBMKG507-A2-V2019.1 Page 1 of 5
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Canterbury BusinessCollegeCRICOS Code – 01899K RTO Code - 6554Appendix 1: Woolworths SupermarketsWoolworths Supermarkets (trading as Woolworths and colloquially known as "Woolies") is an Australian supermarket/grocery storechain owned by Woolworths Limited. Founded in 1924, Woolworths along with Colesforms a near-duopolyof Australian supermarkets accounting for about 80% of the Australian market. Woolworths mostly specialises in selling groceries (vegetables, fruit, meat, packaged foods, etc.), but they also sell magazines, DVD, health & beauty products, household products, pet and baby supplies and stationery items. Woolworths currently operates 1000 stores across Australia: 968 Supermarkets and an additional 19 convenience stores carrying the same logo.Technology changes Woolworths is weeks away from completing a $100 million push to consolidate and upgrade its merchandising software systems, which will make it cheaper and easier to source products and market to customers across all its brands. The project, known internally as Project Galaxy, has been under way for six years to introduce a new system from SAP to underpinWoolworths' customer relationship management,
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