Product Mindset Part 1.pdf - Inside the API Product Mindset...

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Field-tested best practices Developer experience checklist Real-world use cases Creating World-Class Developer Experiences Inside the API Product Mindset 1 PART 2 3 4
Table of contents Inside the API product mindset ................................................................................ 03 Understanding developers—internal and external—as API customers .................. 05 Field-tested best practices ..................................................................................... 07 Build an easy-to-use, self-service developer portal to drive adoption ......... 07 Create a community of developers ................................................................... 08 Never stop improving ......................................................................................... 09 Real-world use cases ............................................................................................... 10 How AccuWeather reached new audiences with its developer portal ......... 10 Developer experience checklist ............................................................................. 11 About Apigee API management ............................................................................... 12
Inside the API product mindset Application programming interfaces, or APIs, are the de facto mechanism for connecting applications, data, and systems—but they’re also much more. APIs abstract backend complexity behind a consistent interface, which means they not only allow one kind of software to talk to another, even if neither was designed to do so, but also empower developers to leverage data, functions and other digital assets both more efficiently and in new and novel ways. Developers have launched new ridesharing services by combining third-party mapping and navigational APIs with their own first-party data and functionality, for example. Many applications rely on third-party APIs, such as those from Twitter or Google, for authentication. When developers want to add voice commands to an application but lack the time, incentives, resources or expertise to build their own natural language technologies, they can turn to APIs to get the functionality they need. Because they make digital assets easier to reuse and combine, APIs are in the middle of virtually every digital use case, as are the developers who leverage APIs to make those use cases possible . Many enterprises now view developers as one of the most essential actors in their value chains— the people who translate digital assets into digital experiences that move the business needle. As businesses have realized that APIs can be pivotal to their evolution and growth, they have increasingly begun to manage APIs like products , supported by full lifecycles, long-term roadmaps, a customer-centric approach, and constant iteration to meet business needs. In our experience on Google Cloud’s Apigee team, organizations that treat APIs as products —as opposed to one-off technology projects—are more likely to win with developers and realize the potential value of APIs as business accelerators. 03
This eBook takes a deeper look at creating world-class developer experiences and shares best practices Apigee has observed for engaging developers and deploying a developer portal that fuels those experiences. Design secure and easy-to-use APIs and bring them to market Deliver a world-class API developer experience Drive ongoing API improvements with monitoring and analytics Maximize the business value of APIs through API monetization, ecosystem participation, developer evangelism, etc.

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