BSBMKG609 Assessment 1 Learner.docx - BSBMKG609 Develop a...

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BSBMKG609 Develop a marketing planLearner Instructions 1(Develop marketing strategies)Submission detailsStudents NameStudent IDGroupAssessor’s NameAssessment Date/sThe assessment task is due on the date specified by your assessor. Any variations tothis arrangement must be approved in writing by your assessor.Submit this document with any required evidence attached. See specifications belowfor details.Performance objectiveIn this assessment task you are required to review and evaluate marketingopportunities for an organisation and develop marketing activities that reflect strategicdirections of the organisation.Assessment descriptionFor the organisation outlined in the case study provided, identify two marketingopportunities and evaluate each opportunity for risks, strengths, weaknesses andalignment with organisational objectives. After you have reviewed the opportunities,select the best fitting opportunity for the organisation and develop marketingstrategies, approaches and activities to take advantage of the opportunity.ProcedureYou are required to submit a report that addresses all of the elements listed in theprocedure. The report should be structured using the headings below.Organisational overview1.Develop an organisational overview that:a.outlines the strategic direction and organisational objectivesb.outlines the current size, capabilities and resources of the organisation,including any notable strengths and weaknessesTAD167BSBMKG609Version: 2.1Implemented: November 2018To be reviewed: November 2019Responsibility: Head trainer© The Wales Institute Pty LtdPage1of13
BSBMKG609 Develop a marketing planc.identifies any gaps between the objectives, and the current capabilitiesand resources.Opportunities1.Identify two marketing opportunities that meet the objectives and evaluate therisks and benefits of each opportunity.2.Recommend the opportunity that best addresses organisational objectives and:a.develop a marketing mix strategy that fits within the capabilities andresources of the organisationb.describe how your strategies align with the strategic direction of theorganisation, and give justifications for your selectionc.detail a marketing performance review strategy using an appropriate tool(competitive analysis, life cycle model, value chain analysis, etc.) toreview the performance of the organisation against marketing objectivesd.include the metrics to be used in measuring marketing performance.Tactics

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Term
Fall
Professor
N/A
Tags
Marketing, Head Trainer, Wales Institute Pty Ltd

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