MMGP_GROUP1_RECs.docx - History of American Airlines The...

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History of American Airlines The recommendations below are just a few reflections based upon the understanding of the challenges, complication, and monetary investments needed to keep American Airlines in position as an industry leader, yet improving future branding and marketability in specific areas. In the land of opportunity and around the world, organizations that dominate a market like American Airlines cannot afford to stop moving ahead of the curve, or make major marketing mistakes that could create an opening for competing companies. Delta, Southwest, and United Airlines are all household names that have created a foundation within the airline industry. While big competitors can make for a stressful business model, it also ensures American Airlines is forced to continue innovating on technological and consumer experience levels. Further, corporate social responsibility is a major driving force in an era of talking heads and polarizing media figures. All of these ideas, coupled with the growing concern of sustainability and
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  • Spring '12
  • n/a
  • Northwest Airlines, Delta Air Lines

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