BUS590 Week 3 case Blue Nile.docx - BUS 590 Business...

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BUS 590 Business StrategyCase StudyWeek 3Case study 15 from course text: Blue Nile, Inc.: “Stuck in the Middle” of the Diamond (especially pages 15-1 to 15-7, through “Global Opportunities”,and 15-10 “Marketing” through end of the case) In a brief case study (2 pages, not including cover and end notes) address the following: (1)Provide a short one paragraph summary of the case, in particular the type of business and industry involved; competitive environment, including barriers to entry and relevant trends; and the strategic problem facing Blue Nile. Limit your summary to 10 sentences total. (HINT: Write 12-15 sentences and then edit to reduce the total to the allowed 10). (2)What barriers to entry and competitive advantages does Blue Nile have? What obstacles does
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  • Fall '19
  • Business, Management, Blue Nile, Ecological model of competition

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