BUS590 Week 3 case Blue Nile.docx - BUS 590 Business...

BUS 590 Business Strategy Case Study Week 3
Case study 15 from course text: Blue Nile, Inc.:
“Stuck in the Middle” of the Diamond (especially pages 15-1 to 15-7, through “Global Opportunities”,
and 15-10 “Marketing” through end of the case)
In a brief case study (2 pages, not including cover and end notes) address the following:
(1) Provide a short one paragraph summary of the case, in particular the type of business and
industry involved; competitive environment, including barriers to entry and relevant trends; and
the strategic problem facing Blue Nile. Limit your summary to 10 sentences total. (HINT: Write
12-15 sentences and then edit to reduce the total to the allowed 10).
(2) What barriers to entry and competitive advantages does Blue Nile have? What obstacles does