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WHAT ARE THEY RELLY SELLING? By Keenan Sylvester
YOU WILL BE LEARN ABOUT ADVERTISEMENT AND THEIR PURPOSEWE WILL BE TAKING A LOOK AT WHAT MAKES ADVERTISEMENT SO APPEALING WILL BE HAVING A LOOK AT THE ETHNICS OF ADVERTISEMENTADVERTS WILL BE LOOKING AT:1) WHOLE AGAIN – JEEP AD SUPER BOWL2) FARMERS – DODGE RAM COMMERCIAL3) THANKS GIVING GRACE - PETA COMMERCIALOverview
ABOUT ADVERTISEMENTS•Advertisements like to use words and body language to produce a connection and feelings between the viewer and the product.•They use our every day struggles, Work, relationships, social life and even Family life to create that connection and realness •There is also “false Advertisement” that can mislead you about a product•The most famous thing now days is that Advertisements have hidden messages and sometimes even hidden agendas. (Old Spice, 2010)
“WHOLE AGAIN – JEEP AD”(whole again – Jeep AD, 2013)
DECONSTRUCTION OF THE ADVERT•By using Oprah, as an celebrity endorsement,give the brand credibility. •They are stating that Jeepcars are the safest and most protecting brand of cars, if the military is using them•“In your homes. In our hearts. You’ve been missed. You’ve been needed” – Oprah (Whole Again – Jeep Ad, 2013)•If you listen very carefully there is a soundtrack that can bring hope and almost strike pride while you listening. •With the phrase above and visuals it makes the audience relate even more to the advertisement(Whole Again – Jeep Ad, 2013)
ETHICS OF THE ADVERT•“We wait. We hope. We pray. Until you’re home again” - Oprah•By using Oprah, as an celebrity speaker appeals to the audience listen more attentaively.•I feel it’s wrong to use family bonds with their troop family•Using an ethos approach to lure customers to believing the Jeep is the safest car around.