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MIXED MESSAGESBy Keenan Sylvester
I WILL CREATING A PRESENTATION TO PRESENT THE DIFFERENT VIEWS IN THE THREE VIDEOS. WE WILL BE TAKING A LOOK AT WHAT MAKES ADVERTISEMENT SO APPEALING WILL BE HAVING A LOOK AT PATHOS, ETHOS AND LOGOS AND SEE HOW DIFFERENT ADS USE THEM TO THEIR ADVANTAGE. Overview
OLD SPICE ADVERT(Old Spice, 2010)
VISUAL QUEUES OF THE ADVERT:•The commercial was with an American Actor, Isaiah Mustafa•In the advert, Isaiah was not wearing a top to give that, “manly sex appeal look.” •He is implying that your man is not good enough as he is, so buy the product for him. •Most of his body movements was very “butch” or Masculine, using his masculinityto his advantage.(Old Spice, 2010)
MARKETING STRATEGY•The actual target market is the women to buy the product for their men. •The advert is suggesting that the women wants real men•Isaiah is using this masculinity to advertise the product. •Old Spice is a male boutique manufacturer and they wanted to attract more clientele by targeting their partners.