Mixed Messages final 2.pptx - MIXED MESSAGES By Keenan...

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MIXED MESSAGESBy Keenan Sylvester
I WILL CREATING A PRESENTATION TO PRESENT THE DIFFERENT VIEWS IN THETHREE VIDEOS.WE WILL BE TAKING A LOOK AT WHAT MAKES ADVERTISEMENT SO APPEALINGWILL BE HAVING A LOOK AT PATHOS, ETHOS AND LOGOS AND SEE HOWDIFFERENT ADS USE THEM TO THEIR ADVANTAGE.Overview
OLD SPICE ADVERT(Old Spice, 2010)
VISUAL QUEUES OF THE ADVERT:The commercial was with an AmericanActor, Isaiah MustafaIn the advert, Isaiah was not wearing a topto give that, “manly sex appeal look.”He is implying that your man is not goodenough as he is, so buy the product forhim.Most of his body movements was very“butch” or Masculine, using his masculinityto his advantage.(Old Spice,2010)
MARKETING STRATEGYThe actual target market is thewomen to buy the product for theirmen.The advert is suggesting that thewomen wants real menIsaiah is using this masculinity toadvertise the product.Old Spice is a male boutiquemanufacturer and they wanted toattract more clientele by targetingtheir partners.

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Term
Winter
Professor
Al Edwards
Tags
Marketing, Advertising, Old Spice, America s Next Top Model, CariDee English

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