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Discussion Board Forum 1BMAL 560 B05Susan GordonLiberty University
Discussion Board Forum 1BMAL 560 B05Discussion Board Forum 1 question: What is competitive intelligence? Why is it important to the public affairs function?Competitive Intelligence Competitive intelligence (CI), an integral component of environmental intelligence, increases market strength and advantage (Lawrence & Weber, 2017, p. 28-29). CI is an accepted business practice since its introduction into academic journals in the 1970’s (Botos, 2018, p. 58). CI, a systematic and continuous process of gathering, analyzing, and managing the external information concerning a corporation’s competitors, enables managers to make better informed decisions for marketing, research, investing, and long-term strategizing (Lawrence & Weber, 2017, p. 24).Stakeholders (customers, suppliers, owners, employees, government, community) have an interest in, and are affected by, a corporation’s policies and actions. As a corporation gathers CI, it should honor its covenant responsibility to these members. Dr. Fischer iterated the covenant importance of protecting the rights of all members by protecting the rights of its individuals. Especial importance is given to the concept of hesed, the Hebrew term for “loving fulfillment of covenant obligation” (BUSI560 Corporate Responsibility Pointe Caste 1). In all our relationships, following Christ’s example, we should serve one another in love. Col. 3:23-24 is