BUS201 Lesson 3.docx - Module Quiz Segmentation and Targeting 1.Which of the following is a market segmentation approach Select all that

BUS201 Lesson 3.docx - Module Quiz Segmentation and...

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Module Quiz: Segmentation and Targeting 1.Which of the following is a market segmentation approach? Select all that apply. Demographic/ Psychological/Usage-level 2.For a marketing mix to provide the greatest return on investment (ROI), careful consideration must be given to which of the following items? Select all that apply. Product/Promotion/Price 3. Marketing mix is the unique combination of product, promotion, place, and price designed expressly to fit a designated market segment. 4.Which of the following are common segmentation approaches for business-to-business marketing? 5.The total market is defined as all the potential customers for a given product. 6. True or false: Failure to identify specific target markets may negate the value of marketing efforts and waste valuable dollars trying to attract people who are unlikely ever to become profitable customers. 7. True or false: Niche marketing would be best characterized as a strategy that targets only one or a few well-defined, specific segments of the consumer population.

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