COMM396 midterm notes

COMM396 midterm notes - Fashion an introductory...

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Fashion: an introductory illustration Chanel - popularized by Jackie Kennedy - entered white house in ’61 and brought French fashion to US - she lended to Chanel o authority of presidential office – infers celebrity authority o authority of ‘Camelot’ (stage play) lost honor was Kennedy assassination beauty lost like Camelot o authority of Kennedy family American wealth, high social standing Success reinforced by Jackie’s clothes Clothes symbol of success o Authority of T.V. personality Popular fashion ideals for the 1950s woman - Mink: embodying wealth, power, influence o “think mink” ad strategy o show off money - Cloth (Pat Nixon’s “Good Republican” cloth coat) o Embodying middle/lower class strength, security and self-sufficiency What qualities does Chanel embody? - modernist simplicity o straight lines, simple, clean, casual - casual and comfortable elegance and style for women – adapted from casual wear of  men - expensive taste Problems with Fashion Classical approaches to fashion Fashion is “bad” - fashion as a fraudulent form of ‘beauty’ o identified with Plato and early Greek philosophy o making yourself something you are not - Fashion as a ‘cover-up,’ a false front, a lie o Especially in religious traditions - Kosmos – both negative approaches to fashion draw on the meaning of “kosmos” (the  world we see) The word from which we get cosmetics o Fashion & cosmetics are images we see, not the reality beneath
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o o Fashion & cosmetics are a lie - Fashion as deceit in modernity (18 th  century on, thus becomes a part of the basic  language of fashion). Common terms: o Wolf in sheep’s clothing o Pulling wool over your eyes o A mutton dressed as a lamb o Dressing for the part o Emperor’s new clothes o Phrases assume fashion as a means to deceive others about our true selves, the  deception of appearances - Fashion as trivial (especially in the 20 th  and 21 st  centuries) o fashion as seriously (far too seriously) as civic law o A dedicated follower of fashion – someone so trivially minded that they live their  lives according to the latest changes in fashion (political, social and culture as  well as in clothing) Fashion is “good” - Clothing is necessary for modesty (identified with the biblical & Greek traditions) - Classical narratives (ie, Eden) establish clothing’s appropriate use as demonstrating  modesty - Improper clothing (fashion choice) demonstrate immodesty - Proper clothing (fashion choice) demonstrate modesty and virtue
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This note was uploaded on 03/31/2008 for the course COMM 499 taught by Professor 12:00-01:50pm during the Spring '08 term at USC.

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COMM396 midterm notes - Fashion an introductory...

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