Zarefsky Ch3 Notes (CN)

Zarefsky Ch3 Notes (CN) - Zarefsky Chapter 3 Notes Checking...

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Zarefsky: Chapter 3 Notes Checking Audience Demographics Size Heterogeneity 1. Heterogeneity – variety of diversity among audience members; dissimilarity. 2. Platitudes – buzzwords of phrases that are devoid of specific content. Voluntary Versus Captive Audience Composition 3. Stereotyping – assuming that all members of a demographic category are alike in all respects. Respecting Audience Cultures 4. Audience Culture – subjective factors that characterize a particular audience and make its situation distinct. Self-Interest 5. Self-Interest – personal gain or loss resulting from an action or policy. Personal Interests 6. Personal Interests – what an individual regards as interesting or important. Beliefs and Values 7. Beliefs – statements that listeners regard as true. 8. Values – positive or negative judgments that listeners apply to a person, place, object, event, or idea. Prior Understanding
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Zarefsky Ch3 Notes (CN) - Zarefsky Chapter 3 Notes Checking...

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