Student activity: Task 1
For the case study information provided in this assessment
,
you need to summarize:
●
the established (written) vision and mission of the organization
The established vision and mission of the organization are becoming a national brand
and accepted as an integral part of the hospitality industry – as one of the key
component in the success of the hospitality establishments.
●
current practices of the organisation and, in particular, whether they support the
mission objectives of the organisation, or point to potentially new objectives for the
organisation
One of our current practices is that we want to provide espresso coffee machines that
meet the efficiency, reliability and sustainability needs of our hospitality clients who, in
turn, reward us with profits that will allow our stakeholders and the communities in
which we operate to prosper. Doing this we will become a national brand and will be
accepted as an integral part of the hospitality industry.
After this meeting, you need to draft an email to the other stakeholders in your organisation
(your trainer will play the role of the other key stakeholder), using the headings described
below:
Q1.
Existing vision and mission
: From the case study information provided, describe the
existing mission and vision statements.
-
The existing vision
is that in the next five years, MacVille will become a national
brand and will be accepted as an integral part of the hospitality industry – as one of the
key component in the success of the hospitality establishments.
Our existing mission
is that our business is to provide espresso coffee machines that
will meet the efficiency, reliability and sustainability of our clients. In return they will
reward us with profits that will allow the stakeholders and the communities we operate
to prosper.
Q2.
Current approaches
: From the case study information provided, and your meeting
with the key stakeholder/consultant, describe the current organizational understanding
and enactment of the mission and vision statements.
- At this moment for our stakeholders and our communities we want to become a
national brand that will be incorporated as an integral part of the innovation industry.
- We want to be accepted as a vital part of the hospitality industry.
- Other approach could be found in strategic alliances with coffee bean suppliers,
where market penetration could easily be achieved and costs of advertising and service
could be shared.
Q3.
Revised vision and mission
: Based on steps 1 and 2 above, develop revised vision
and mission statements that reflect the current organisational requirements.
MacVille is dedicated to providing the highest quality commercial espresso machines
to Australia. Manufacturered by one of the world’s largest and most respected
companies, the MacVille brand is a stronghold in the industry.
