Assessment II - MR - Project NEW T319 v3.docx - T-1.8.1_v3...

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T-1.8.1_v3 Details of Assessment Term and Year Time allowed 7 Weeks Assessment No 2 Assessment Weighting 60% Assessment Type Project Report Due Date Week 7 Room Details of Subject Qualification BSB52415 Diploma of Marketing and Communication Subject Name Marketing Research Details of Unit(s) of competency Unit Code (s) and Names BSBMKG506 Plan market research BSBMKG508 Plan direct marketing activities Details of Student Student Name College Student ID Student Declaration: I declare that the work submitted is my own and has not been copied or plagiarised from any person or source. I acknowledge that I understand the requirements to complete the assessment tasks. I am also aware of my right to appeal. The feedback session schedule and reassessment procedure were explained to me. Student’s Signature: ____________________ Date: _____/_____/_________ Details of Assessor Assessor’s Name WILSON DEL ROSARIO Assessment Outcome Assessment Result Competent Not Yet Competent Marks / 60 Feedback to Student Progressive feedback to students, identifying gaps in competency and comments on positive improvements: Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student. Student attended the feedback session. Student did not attend the feedback session. Assessor’s Signature: ___________________ Date: _____/_____/________ Marketing Research - Assessment Task 2 v3 Last updated on 11/06/2019 Page 1
T-1.8.1_v3 Purpose of the Assessment Marketing Research - Assessment Task 2 v3 Last updated on 11/06/2019 Page 2
T-1.8.1_v3 The purpose of this assessment is to assess the student in the following learning outcomes: Satisfactory (S) Not yet Satisfactory (NS) BSBMKG506 1.1 Communicate role of market research in enterprise operations to relevant personnel 1.2 Identify contribution of market research to enterprise activity 1.3 Analyse enterprise planning and performance documentation to determine research needs 1.4 Consult relevant personnel to determine research needs 1.5 Develop statement of market research needs 2.1 Draft research objectives 2.2 Undertake preliminary project scoping 2.3 Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered 2.4 Review and finalise draft objectives in light of scoping parameters 3.1 Identify types of data required to inform objectives 3.2 Determine combinations of types of data to best inform objectives 3.3 Identify and evaluate suitable data gathering methods 3.4 Identify data sources 3.5 Quantify required data 3.6 Identify and evaluate suitable data processing methods 3.7 Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods 4.1 Estimate resources and timelines required for market research projects 4.2 Determine feasibility of market research projects 4.3 Prepare market research plan for approval 4.4 Obtain approval to implement plan from appropriate personnel as required BSBMKG508 1.1 Develop customer acquisition strategies for numbers of new customers, cost of recruiting, media options and promotional activities within an overall budget

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