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Title: Analysis of products and services of Ocado- an online grocery shopping storeStudent ID Number: Course CodeCourse Title:Word count: 3530
IntroductionIn the UK, there are many large businesses that operate in different industries and providing a different line of products. Many of the products may also be related. This creates a lot of competition between firms which can have different impacts on the affected businesses. Such differences include those that some of them may be forced to leave the industry, where others may opt to make critical decisions whereby they analyze different aspects that may need to be changed, such as improving their products, services to the customers or take other necessary measures that would help the company have a competitive advantage over their competitors [ CITATION Anc16\l 1033 ].This report covers the analysis of an online services provided by Ocado, grocery store in the UK. Ocado is the largest online grocery retailer in the world. The company offers a well-developed online platform where customers can have a wide range of fresh grocery products, and after ordering and paying online, the company then delivers the goods brought to the customers’ premises [ CITATION Uke16 \l 1033 ]. Ocado was formed back in the year 2000 as an online store for retailing groceries to the ever increasing customers across the world. The company has grown a lot whereby it has about 600000 active customers who shop online [ CITATION Uke16 \l 1033 ]. Thus its impact in the business is so immense and that why it has taken the title to become the world’s largest online grocery shop. The major reason behind the growth of the company is putting the customers first and providing them
with the best services and customer experience, and at the same time offering them with the reasonable pricing of the products, thus creating a strong relationship with them and value for money [ CITATION Anc16 \l 1033 ].Selling grocery online is so unique, and thus it requires a lot of critically analysed plan on how to provide a solution to this. This is because many people would find it hard to have such type of a business online, but once a detailed plan is laid down, particularly through the use of technology, it helps a lot in keeping other people with the same plan at bay. The business took advantage of the market niche provided by the technology, and different shopping habits by the customers. This led to improved online shopping whereby it has been hastened by the use of mobile devices. Hence new opportunities are created since the number of consumers who own mobile devices is increasing. Hence this plays a big role in exploiting new markets [ CITATION Emm16 \l 1033 ]. Benefits to consumersQuick deliveryThe company ensures that the product can reach the intended customers as fastas possible and ensure the product is as fresh as it was harvested from the farm, this isenhanced by a centralized service stores, which acts as the operating bases between the suppliers, company and the final consumer [ CITATION Emm16 \l 1033 ]. Thus it

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