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This article was downloaded by: 10.3.98.93On: 20 Jul 2019Access details: subscription numberPublisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registered office: 5 Howick Place, London SW1P 1WG, UKThe Routledge Handbook of Language and InterculturalCommunicationJane JacksonLanguage, Identity and Intercultural CommunicationPublication detailsKimberly A. Noels, Tomoko Yashima, Rui ZhangPublished online on: 30 Nov 2011How to cite :- Kimberly A. Noels, Tomoko Yashima, Rui Zhang. 30 Nov 2011, Language, Identityand Intercultural Communication from: The Routledge Handbook of Language and InterculturalCommunication RoutledgeAccessed on: 20 Jul 2019PLEASE SCROLL DOWN FOR DOCUMENTFull terms and conditions of use: This Document PDF may be used for research, teaching and private study purposes. Any substantial or systematic reproductions,re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden.The publisher does not give any warranty express or implied or make any representation that the contents will be complete oraccurate or up to date. The publisher shall not be liable for an loss, actions, claims, proceedings, demand or costs or damageswhatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
Downloaded By: 10.3.98.93 At: 11:19 20 Jul 2019; For: 9780203805640, chapter3, 10.4324/9780203805640.ch33Language, identity and interculturalcommunicationKimberly A. Noels, Tomoko Yashima and Rui Zhang1. IntroductionIt is commonly noted that, owing to technological advances in transportation and communication,the redistribution of production and labour, and other reasons, the potential for interculturalcontact is currently greater than it has ever been in human history. Moreover, with an estimated6,900 languages across the approximately 200 countries of the world (Lewis 2009), it is very likelythat intercultural contact will involve encounters between people who speak different languages.Sometimes, these encounters take place between members of groups with a long history of inter-action and thus they are rather routine, such that personal and normative expectations regardinglanguage use effectively guide the communication process to predictable, if not mutually satis-fying, outcomes. At other times, we are less well acquainted with our interlocutors’practices, andso part of the process of communication involves grappling with the acquisition of new verbaland nonverbal communication systems. Regardless of the level of familiarity, a variety ofsociopsychological and sociocultural processes operate within every intercultural interaction.