STRATEGIC MNGT CS#1

STRATEGIC MNGT CS#1 - Justin Gardiner Dr. Keith Ward...

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Justin Gardiner Dr. Keith Ward January 28, 2009 BUSI 4349 Provide Commerce Inc: The Organic Perishable Goods Industry Provide Commerce Inc is self described as operating “an e-commerce marketplace of websites for perishable organic goods that consistently delivered fresh, high-quality products direct from the supplier to the customer at competitive prices.” Provide Commerce Inc (PCI), having had continued success in all three, face the test of continuing the impetus and exploring new organic categories to expand into while exploiting their business model to sell higher quality organic products than its opponents. Mission / Vision Statement
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The mission statement for Provide Commerce Inc entails its desire “to become the leading e-commerce marketplace for the delivery of perishable products direct from the supplier to the consumer.” The vision of the company displays a long-term revelation to operate under this premise and “across multiple products, brands and platform partners.” Provide Commerce Inc considers this as an opportunity to achieve amplified functioning leverage by permitting them to utilize a general consumer base and common relationships in infrastructure, marketing, and distribution spread through their diverse portfolio. PCI plans on achieving this target by successfully implementing the key strategies of: 1.) Expanding the Provide Commerce Marketplace, 2.) Increasing brand awareness, 3.) Continuing to acquire and retain customers, 4.) Continuing to establish strong relationships with high quality suppliers, 5.) Expanding distribution initiatives, and 6.) Growing their partnerships. External Analysis Government/Legal The United States Department of Agriculture (USDA) is the organization that regulates practices pertaining to food, natural resources, and agriculture. The Agricultural Marketing Service (AMS), which is an extension of the USDA, mandates a program called the National Organic Program (NOP) to manage all matters congruent to organic agriculture. The NOP was to counsel on proper techniques in relation to production, handling, labeling, and certification of organic goods. Economic/Social
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In order to experience profitable achievement of any organically produced product, it must have been approved by NOP standards, and have the USDA Organic seal of approval on the package. With regulations being so concise on all areas of organic production, there is not much differentiation between the actual goods. Because of this, the most effective form of competing is creating brand recognition and customer perception. Competition throughout supermarkets, specialty stores, catalog companies, and Internet companies contending for market share was rigid. Technological
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This note was uploaded on 06/07/2009 for the course CULF 1302 taught by Professor Garza during the Spring '09 term at St. Edwards.

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STRATEGIC MNGT CS#1 - Justin Gardiner Dr. Keith Ward...

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