STRATEGIC MNGT CS#3

STRATEGIC MNGT CS#3 - Justin Gardiner Dr. Ward February 18,...

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Justin Gardiner Dr. Ward February 18, 2009 BUSI 4349- Spring Morgan Stanley: A Leading Global Financial Services Firm Executive Summary: After years of turmoil throughout the organization and merger with Dean Witter, Morgan Stanley has suffered, but remained afloat. External Analysis: Industrial Analysis: Internal Analysis: (non-financial) Morgan Stanley is one of the prominent global financial services firms in the world. Started in 1935 by ones Henry Morgan and Harold Stanley, the firm reached an incomparable 24 percent of total market share after only one year in operation. Morgan Stanley was the pioneer for financial analyzing computer software, and became publicly listed for trade by 1986, fifteen years after the Mergers & Acquisitions, as well as Sales & Trading business was instituted. The merger that would create change, along with controversy occurred in February of 1997 with Dean Witter. The firm added the Dean Witter name to its title in several different
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dimensions but ultimately dropped all name affiliation and remained as Morgan Stanley. This
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This note was uploaded on 06/07/2009 for the course CULF 1302 taught by Professor Garza during the Spring '09 term at St. Edwards.

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STRATEGIC MNGT CS#3 - Justin Gardiner Dr. Ward February 18,...

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