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Unformatted text preview: Justin Gardiner Dr. Withy MKTG 4345.02 November 5, 2008 Swisher Mower Company has multiple opportunities in the line of market research that they could perform. I believe it to be important that they focus some marketing on the consumers who will be purchasing the actual Swisher Mowers from the stores in which they are distributed in already. They have long since promoted a brand of customer loyalty, adjacent to a small company feel, and it is important, no matter the amount of external revenue generated from selling through the bigger private label, to continue such reputation. Before they ever start the marketing research, they need to implement goals. These goals should be made quantitatively, therefore the success or failure rates and be measured. In comparing the different budget-allocation strategies, I figure that the blitz-strategy would not be efficient...
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- Spring '09
- Swisher Mower Company, Justin Gardiner Dr. Withy MKTG, actual Swisher Mowers