the hell of a ride

the hell of a ride - Justin Gardiner Megan Sullivant MWF...

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Executive Summary Introduction: Nike, Inc is widely known around the world as a sports equipment and sportswear supplier based in the United States. Nike was founded in 1972 and has been selling its wide variety of products to many different athletes and sports teams. These well recognized companies from it’s “just do it” and the swoosh logo has profiled such professional athletes as Michael Jordan. Our world headquarters is located near Beaverton, Oregon, a suburb of Portland. However, we market our variety of products around the globe. Product/Service: Nike sells an assortment of equipment to many different sports. Our specific branch of the company is the Nike+ iPod product. There are three essentials to the Nike+ system: Nike+ ready shoes, Nike+ iPod sports kit, and the iPod nano. The sports kit is designed specifically to track running, walking or a combination of the two. The product refers to these as “workouts”. Audio feedback is provided in the user's choice of generic male or female voice by the iPod over the course of the workout, depending on the type of workout chosen (wikipedia.org). The simple instructions are included in the sports kit, allowing you to set your personal workout goal while having the music to motivate you to achieve your goal. Target Market: Our ideal groups of customers are all athletes* (*if you have a body you are an athlete). Our goal is to attain customers who want to live active lifestyles by purchasing our
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products such as clothing, shoes and other equipment. Our research has shown that most children in the teenage years (13 and up) have an iPod. Combining the iPod technology with our different models of Nike shoes we hope to promote active lifestyles for the youth of America by allowing the use of their iPod as they exercise. Competitive Position: Our company has researched a vast amount of information and has concluded that we will market our product, the Nike+ sports kit, at sporting goods stores nationally. Also, focusing on specific stores designed to market shoes such as Footlocker, and Academy. At these sporting goods stores we will leverage our product that will lead to later success as our product begins to sell. Goals and Objectives: Our goal is to continue to market our product to retailers around the U.S. Since the Nike+ sports kit was just recently released in 2006, we plan to double our sales in 2008. One of our main goals is to market our product first in the United States, then to expand to countries around the globe. History of the Company: In the late 1950’s at the University of Oregon a relationship started that would change the athletic world and marketing combined. Phil Knight was a track and field athlete for Coach Bill Bowerman. Knight received his degree in Business Administration, and received his Master’s Degree from Stanford. The story is that Knight, while at Stanford, was given a project with the idea of coming up with a company and market
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the hell of a ride - Justin Gardiner Megan Sullivant MWF...

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