Sneh Pvt lt1 - Sneh Pvt ltd Present Pre ignition burner...

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Sneh Pvt ltd Present Pre ignition burner
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Marketing Plan Presented by: Naheed Bano Hassan Ahmad Sajjad Hussain Syed Zain Ali Naqvi Presented to: Prof. Nadeem Iqbal
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Table of contents Dedication Acknowledgement Work distribution Executive summary 1. current marketing situation a. overall market b. market segments c. target market d. company’s current situation 2. market description a. context for marketing strategies b. detailed action programs c. needs of target customers 3. product review a. product line b. type of customer c. order of product introduction 4. competitive review a. competitors b. Why our product is better? 5. distribution review a. channels b. target market 6. SWOT Analysis a. Strengths b. Weaknesses c. Opportunities d. Threats 7. Objectives and Issues a. Objectives b. Issues 8. Marketing strategy a. Positioning
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b. Product strategy c. Pricing strategy d. Distribution strategy 9. marketing communications strategy a. advertising b. attraction c. sales promotion d. personal selling 10. Marketing research a. Feedback 11. marketing organization a. hierarchy 12. action programs a. campaigns 13. Budget 14. controls
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Dedication We all dedicate this marketing plan to our parents, without their prayers and support we are nothing.
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Acknowledgement We would like to express our sincere gratitude to our instructor Mr. Nadeem Iqbal, whose valuable suggestions and guidance have been instrumental in successful completion of this project. We also thank the google search company which gave us accurate information according to the project and devising realistic marketing strategies.
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Work distribution We all sit down in the university and discussed deeply about the project. Finally we planned to choose burner as our new product and we studied together in a group to make this project. Overall talking about the work distribution we will only say that it was just because of our group efforts and togetherness which make us able to make the project in final form.
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Executive summary Being the students of business this project has been assigned to me by our resource person Nadeem Iqbal which was a good experience for us to practice because marketing plan make us able to take start for any type of new business. The new product that we have chosen as a new product is pre ignition burner which will be only for commercial use. The reason why we are launching this because it will be useful for the persons to make food in large amount like the Army messes, police lines, hotels, hostels and caterings in Pakistan. It will work with the air pressure and along with the fuel like diesel or kerosene oil. It will make food for 300-400 persons at a time of about 1hour. It has two cylinders one for the air and one are for fuel. The taw which is used for this is not common like which are used in our homes. But it has aluminum coating of about 8mm and further it has coating of stainless steel of about 6mm. Concluding all my points we will say only this that this product
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Sneh Pvt lt1 - Sneh Pvt ltd Present Pre ignition burner...

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