TekesIndiaMobileStudy

TekesIndiaMobileStudy - India Study TEKES NETS and FENIX...

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India Study TEKES NETS and FENIX Programs Vipul Chauhan Country Manager Finpro India 10. July 2004
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India Study for Tekes NETS and FENIX Programs/ Vipul Chauhan/ © TEKES / / 2 Table of Contents Chapter 1: Market Overview Chapter 2: Service Providers Chapter 3: Internet Service Providers Chapter 4: Equipment Manufacturers Chapter 5: Content Business Chapter 6: Telecom Software Vendors Chapter 7: Future Challenges Chapter 8: Strategies Chapter 9: Finnish Companies in India Chapter 10: Conclusions
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India Study for Tekes NETS and FENIX Programs/ Vipul Chauhan/ © TEKES / / 3 Executive Summary Lowered call tariffs are a major industry growth driver Wireless Subscriber growth will continue around 10m users/year India is primarily a low priced handset market (100-150 Euro) Prepaid will continue to dominate in both GSM and CDMA segments Operators are experiencing low ARPU because of lowered call tariffs, thus they are focusing upon content aspect Games and content should to be developed keeping local trends and tastes in mind GPRS and MMS are here, but fail to gain subscribers as compatible handsets are expensive SMS based applications, services are most sucessful so far Internet penetration is low but the industry is growing at a rapid pace Broadband & Wi-Fi are here, but too expensive for general public Dial-in is the most preferred mode for internet access To sell services to Indian companies, you need a local contact
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Chapter One MARKET OVERVIEW VIPUL CHAUHAN
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India Study for Tekes NETS and FENIX Programs/ Vipul Chauhan/ © TEKES / / 5 First Phone 1882 Internet 1990 1995 GPRS 2003 2001-02 Broadband CDMA 2000 1x 2004 - onwards GSM Cable TV EDGE Wi-Fi Evolution of Communications in India
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India Study for Tekes NETS and FENIX Programs/ Vipul Chauhan/ © TEKES / / 6 Evolution of Wireless communications in India GSM 1996 2G SMS 1999-00 2001 WAP GPRS 2003 2002 -03 MMS CDMA 2000 1x 2.5G 2004 - onwards CDMA 2000 1x EVDO 3G W-CDMA TD- SCDMA No 3G Licenses have been issued so far The first GSM call was made in 1996 on Bharti Cellular Netwrok in New Delhi. Dual Band GSM 900 & 1800. SMS service started in the year 2000 Present CDMA standard is CDMA 2000 1X
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India Study for Tekes NETS and FENIX Programs/ Vipul Chauhan/ © TEKES / / 7 Faded area in the regions shows cellular network coverage Circle and License Areas Policy Entire Nation is divided into 4 circles – Metros, A, B & C Metro circle – Delhi, Mumbai, Kolkata & Chennai A Circle : States of Maharshtra, Gujarat, Andhra, Karnataka & Tamilnadu B Circle : States of Kerala, Punjab, Haryana, Uttar Pradesh, Rajasthan & Madhya Pradesh C Circle: States of Himachal, Bihar, Orissa, Assam, Kashmir and North East States Circle Definition: Areas classified on the basis of subscriber and revenue potential, where Metro circle has the highest potential and C circle has the lowest Each circle requires a different license. As in case of Metro cities, each city license is sold separately.
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