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My library | Sign in About this book Preview this book Strategic Marketing Manageme Planning, Implementa n and Cont By Richard M. S. Wilson, Colin Gillig Page 91 Exit full screen F Loading. .. Loading. .. Loading. .. Loading. .. This third edition of S Marketing Managem confirms it as the cla textbook on the subje step- by- step approa provides comprehen coverage of the five k strategic stages: * W we now?. .. More about this book Write review Add to my library Contents Title Page Copyright Table of Contents Where are we now? Strat. .. Segmental productiv i a... Market and environment. .. more »
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The drivers of consu m ... Where do we want to be. .. Market segmentation tar. .. analysing the produc t po. .. generic strategies an d the. .. strategies for leaders foll. .. How might we get there?. .. Which way is best? Strat. .. Modelling approache s Modelling approache s How can we ensure arriv.
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Unformatted text preview: .. Problems to overcom e Management control Management control Bibliography References Index Popular passag more » Subjects Loading. .. Loading. .. Marketing » Strategic plannin g Business & Economics / Mar k e General » Business & Economics / Stra t e Planning » Buy this Butterworth-Heinema n Publisher Amazon.com Find this book in a lib Search i book Publisher info Published by Butt e Heinemann Pages displayed b permission Basic HTML mode Flag this page as unr Loading. .. Loading. .. Sponsored Links Activity Based Costing Tools Based On Sound ABC Principles For Accurate Product Cost Analysis www.Sca-Tech.com Marketing Strategy Plan Have Your Own Top-Notch Marketing Team & Get Custom Build Solutions. www.OutsourceMarketing.com...
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This note was uploaded on 06/08/2009 for the course MRKT 303 taught by Professor Staff during the Spring '08 term at S.E. Louisiana.

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