najaf marketing plan - 1 2 NIH private limited Presents a...

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NIH private limited Presents a USB internet modem which Will fulfill all your Internet need wherever you are It works wirelessly. It I easy to use the net when you have “NIH” Just have “NET IN HANDS” 2
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Marketing Plan Presented by: Najaf Maqbool Hafiz Huzaifa Arshad Atif Rana Wajid Ali Raja Tahir Aziz Mohy-Ud-Din Presented to: Miss. Maliha Anwer . 3
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Table of contents Dedication Acknowledgement Work distribution Executive summary 1. current marketing situation a. overall market b. market segments c. target market d. company’s current situation 2. market description a. context for marketing strategies b. detailed action programs c. needs of target customers 3. product review a. product line b. type of customer c. order of product introduction 4. competitive review a. competitors b. Why our product is better? 5. distribution review a. channels b. target market 6. SWOT Analysis a. Strengths b. Weaknesses c. Opportunities d. Threats 7. Objectives and Issues a. Objectives b. Issues 8. Marketing strategy a. Positioning 4
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b. Product strategy c. Pricing strategy d. Distribution strategy 9. marketing communications strategy a. advertising b. attraction c. sales promotion d. personal selling 10. Marketing research a. Feedback 11. marketing organization a. hierarchy 12. action programs a. campaigns 13. Budget 14. controls 5
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Dedication We all dedicate this marketing plan to our parents, without their prayers and support we are nothing. 6
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Acknowledgement We would like to express our sincere gratitude to our instructor Miss. Maliha Anwer , whose valuable suggestions and guidance have been instrumental in successful completion of this project. We also thank the google search company which gave us accurate information according to the project and devising realistic marketing strategies. 7
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Work distribution We all sit down in the university and discussed deeply about the project. Finally we planned to choose USB Modem as our new product and we studied together in a group to make this project. Overall talking about the work distribution we will only say that it was just because of our group efforts and togetherness which make us able to make the project in final form. 8
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Executive summary Being the students of business this project has been assigned to me by our resource person Miss Maliha Anwer which was a good experience for us to practice because marketing plan make us able to take start for any type of new business. The new product that we have chosen is USB internet wireless modem which will be used by students and professional people. The reasons why we are launching this because at this time there is no one in the market who is offering the USB WIRELESS MODEM . It is facilitated with fast internet and also has sms facility. It will be useful for the students and the professionals. It is easy to serf even those places where using net is impossible. It have wide range of coverage by which it can be easily used any where in the country.
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