reliance%20infocomm

reliance%20infocomm - Reliance Infocomm "Our strategy is to...

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1 Reliance Infocomm "Our strategy is to make money on scale, not from skimming the market," Anil Ambani said.
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2 ACKNOWLEDGEMENT I would like to thank from deep of our heart our esteemed faculty Dr. Madhvendra Mishra for providing me with a rare combination of professional expertise and personal touch. It would have been impossible to complete our paper on such a big group without his valuable suggestions and able guidance. It is hard to envisage the problems i would have faced without them. I would also like to thank all other persons who helped us on various occasions and kept our morale up and things going. KANIKA ARORA(MBA200514)
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3 ABSTRACT Reliance Infocomm offers a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications that will enhance productivity of enterprises and individuals. Reliance India Mobile , the first of Infocomm's initiatives was launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani. This marks the beginning of Reliance's dream of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. It aims to achieve this by putting the power of information and communication in the hands of the people of India at affordable costs. RIC is currently offering its wireless services in 1,100 towns and cities across India. In January 2004, Reliance Infocomm (RIC) acquired 100 per cent of the undersea cable company, FLAG Telecom for US$ 211 million through Reliance Gateway Net Limited, a wholly owned subsidiary of RIC. Reliance WebWorld : Reliance's strategy of vertical integration Reliance WebWorld is the retail interface initiative of the Infocomm juggernaut and a part of Reliance's strategy of vertical integration.
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4 INDEX RELIANCE GROUP VISION MISSION FACTS RELIANCE INFOCOMM PLANS AND IMPLEMENTATION STRATEGY TO PROMOTE INFOCOMM VALUE CHAIN TECHNOLOGY ENTRY STRATEGIES MARKETING STRATEGY STRATEGY OF SINGLE PLAN STRATEGY OF Delayed-Launch PREPAID STRATEGY PORTER’S FIVE COMPITITIVE FORCES SWOT: TIEUPS AND ACQUISITIONS CABLE AND WIRELESS FLAG Telecom CRITICISM ON STRATEGY ADOPTED BY RELIANCE
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RELIANCE GROUP ABOUT The Reliance Group was founded by Dhirubhai H. Ambani is India's largest business house. Total revenues : Rs 99,000 crore Cash profit : Rs 12,500 crore Net profit : Rs 6,200 crore Exports : Rs 15,900 crore Reliance Group revenue is equivalent to about 3.5% of India's GDP. The Group contributes nearly 10% of the country's indirect tax revenues and over 6% of India's exports. Reliance is trusted by an investor family of over 3.1 million - India's largest. Every 4 th investor in India has Reliance shares. Reliance is the only Indian private company to make the Fortune 500 list of
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This note was uploaded on 06/08/2009 for the course MRKT 303 taught by Professor Staff during the Spring '08 term at S.E. Louisiana.

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reliance%20infocomm - Reliance Infocomm "Our strategy is to...

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