Week_8_Media&Sport - Week 8: Sport and the media...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Week 8: “Sport and the media” Introduction Key characteristics of the sport media Power relations and the sport media Sports media texts: images, narratives and the ‘construction of sports’ Sports media consumers: media
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Introduction Media are important in influencing how we see the world: “the media don’t tell us what to think, but they greatly influence what we think about. The media provide information , interpretation and entertainment – entertainment goals are likely to have a higher priority than the others within commercial media Media producers encode info and we interpret/decode it. They decide what camera shots they want us to see.
Background image of page 2
Key characteristics of the sport media Print media (old media form)– this includes newspapers, magazines and fanzines, books catalogues, event programs and trading cards: words and images printed on paper and available to many readers.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Key characteristics of the sport media Electronic media – this includes radio, TV, film, video games, the internet and online publications: words commentary and images we receive in audio and video forms The real world itself is influence by the artificial The collapse between artificial, superficial, and the real. (the matrix plays with this idea)
Background image of page 4
Power relations and the sport media What we get to see (or not) is influenced by a range of actors from producers, editors and program directors to sponsors, owners and government regulations. Coakley identifies 5 goals that such actors use in deciding how media products are made (p.404):
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Power relations and the sport media 1.Making profits- will it sell? 1.Shaping values is it moral 1.Providing a public service is it for the common good? 1.Building their own reputations – how does this make us look? 1.Expressing themselves in technical, artistic or personal ways – is it good?
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/08/2009 for the course SOC 321 taught by Professor Carrington during the Spring '09 term at University of Texas at Austin.

Page1 / 22

Week_8_Media&Sport - Week 8: Sport and the media...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online