2-2 Journal.docx - Alexandra Sowers 2-2 Journal 1 Was this...

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Alexandra Sowers 7/9/18 2-2 Journal 1. Was this a discretionary purchase? Explain A discretionary purchase is when money is used for non-essential items like vacations or luxury items. For my example I will use a time when my brother had a discretionary purchase that he made about his healthcare. A few months ago, while he was at work he when into the basement of an unfinished house and fractured his ankle in an unfilled hole. Since he fractured his ankle he couldn’t walk and had to call an ambulance to get him up the steps and eventually to the emergency room. I considered this a discretionary purchase because needed to seek immediate medical attention before it got worse. 2. Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you? I believe that my brother was the primary consumer based on the fact that his decision to go to the emergency room was something he decided on his own. I think that he knew if he didn’t seek medical services that his ankle would only get worse. And by letting his fracture

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