W1.MKG450.docx - Running head USA TODAY 1 USA Today...

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Running head: USA TODAY 1 USA Today: Innovation in an Evolving Industry Elizabeth Hoffius Grantham University
USA TODAY 2 USA Today: Innovation in an Evolving Industry 1. What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer the same questions for USAToday.com.

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