503A Assessment Task - Marking Checklist.pptx - SOCIAL MEDIA COLLEGE Marking Checklist 10118NAT Diploma of Social Media Marketing SMMNSM503A NICHE

503A Assessment Task - Marking Checklist.pptx - SOCIAL...

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Marking Checklist 10118NAT Diploma of Social Media Marketing SMMNSM503A NICHE SOCIAL MEDIA MARKETING STRATEGY & IMPLEMENTATION Assessment Task SOCIAL MEDIA COLLEGE
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© SOCIAL MEDIA COLLEGE SMMNSM503A : ASSESSMENT TASK 1 Student Name: Assessor Name: Student Identification No: Assessor Signature: Submission Date: Marking Date: Marking Criteria: Yes = the student successfully completed the task detailed in the marking checklist question and is deemed competent in the specific area. No = not yet competent. Assessor Instructions: Once the student has submitted this Assessment Task, complete the following marking checklist to assess whether or not the student is competent in the assessment area based on your observation. Only tick ‘yes’ against the skills if the student is competent. Provide your comments where applicable to demonstrate further reasoning for your judgment. The student will be deemed competent if all required questions are ticked as ‘yes’ on the assessment marking checklist. A separate Marking Guide has been provided showing sample responses for each slide in the Project Template.
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST (1 OF 12) Slide Question Yes Competent No Not Yet Competent Comments 1.1Did the student select an organisation to use as a case study for the purpose of their assessment? 1.1If the student selected an organisation they have access to, or an organisation they currently work for, did the student obtain written permission from the appropriate stakeholder clearly stating that the business grants permission for the student to develop and implement a social media marketing strategy on its behalf? Write ‘n/a’ if the student is using their own business or a hypothetical business.1.1Did the student provide the name of the organisation?1.1Did the student explain what products and/or services the organisation offers?1.1Did the student describe the organisation’s target customers?1.1Did the student list the organisation’s main sales channels?1.1Did the student state where the organisation is located and what geographies it operates in?1.2Did the student specify at least two marketing objectives for their organisation?
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST (2 OF 12) Slide Question Yes Competent No Not Yet Competent Comments 1.2For each marketing objective, did the student identify at least 2 suitable niche networks?1.2For each marketing objective, did the student provide at least 2 key considerations to help them decide which social media networks to choose? 1.2For each marketing objective, did the student select 1 niche network that to best help achieve the marketing objective? 1.2For each niche network selected, did the student provide at least 1 appropriate owned opportunity? 1.2 For each niche network selected, did the student provide at least 1 appropriate paid opportunity? 1.3Did the student enter 5 of the niche social media networks covered in the Diploma (Snapchat, WhatsApp, WeChat, Messenger and Pinterest)? 1.3For each niche network, did the student provide the login URL? 1.3For each niche network, did the student provide the Help Centre URL?
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