Week 1: Introduction
Megatrends (John Naisbitt) are large, transformative processes with “global reach, broad
scope, and a fundamental and dramatic impact” (‘Introduction’, 2017).
Types of Megatrends:
Impactful technologies are broad based
from artificial learning to cloud and
quantum computing. However, they possess
significant challenges from cybersecurity
and privacy, to rising inequality.
Demographic and social change will see
governments and business finding huge
opportunities as well as facing huge
challenges, as the largest generation in
history, millennials (1980-1995) drive the
Whilst urbanisation creates huge
opportunities for smart, eco-cities, there are
significant challenges that come with
different types of urbanisation: tremendous
demands on infrastructure, provision of
services and job creation. E.g. New York,
Beijing, Shanghai and London will need $8
trillion in infrastructure investments.
Social platforms have changed the way
people communicate, interact and organise
their lives. There is an increasing
expectation for experience rather than
consumption, personalisation and
customisation in everything we do.
However, it will vary across different
Economic Power Shift
This captures the rise of new centres of
economic activity in developing world
countries. Whilst, economic power shifts
have brought many gains, they have also
been associated with patterns of economic
loss, and used to bolster forms of
protectionism and nationalism, with large
potential consequences for business,
individuals and communities.
This captures the increasing pressure on
environmental resources including food,
water, energy and mineral resources. We
require over 60 critical materials for wind
and solar fuel generation, lighting etc. but
increasing demand along with rate nature of
these materials can lead to critical shortfalls.