Senior. Co. Slides - Group 1.pptx - APPENDIX 1 \u2013 CUSTOMER NEEDS-BASED SEGMENTATION METHODOLOGY Table 1 of the next slide shows the relationships

Senior. Co. Slides - Group 1.pptx - APPENDIX 1 – CUSTOMER...

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Table 1 of the next slide shows the relationships between the elderly segments and the resident’s condition. A label was assigned to each segment based on the resident’s condition: (I) Difficulties with psychosocial coping - difficulties fulfilling needs and sometimes experienced feelings of loneliness; (II) Physical complaints - difficulties in physical functioning and reported feeling lonely; (III) Difficulties experienced in multiple domains - difficulties in various functional domains, without the ability to live independently. (IV) Feeling extremely frail - very frail patients who face enormous difficulties in their overall functioning and thus have many basic human needs unfulfilled. This group also includes those with significant memory issues (Alzheimer's). In order to understand the attributes of each segment, we assigned ratings which indicate how well a factor expresses each segment. A symbol from (not applicable) to (very applicable) was assigned to each factor. ☆☆☆Table 2 of the next slide shows the matrix containing patients’ conditions and needs. Based on the attributes of each segment shown in Table 1, we assigned rates that indicate how important a need is to each segment. A symbol from +/- (not important) to +++ (very important) was assigned to each need.
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  • Fall '19
  • Fundamental human needs

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