Madeline O’Hara401 Games Executive SummaryISSUE:401 Games has achieved immense success by fulfilling the board game niche market, with $3,000,000 in sales in 2013 and a loyal customer base. However, how does John Park keep the growth momentum going without harming his business in the long term? 401 Games lacks an end goal vision, and is currently looking for how it wants to position itself going forward.OPTIONS AVAILABLE:●Creation of alternate store locations: 401 Games is widely adored in the Greater Toronto Area, known for John’s slogan “games bring in the whole family.” Competitors find it difficult to match the expertise, selection, and price that 401 Games can. This reputation and dedicated consumer base has taken years to build, and would be very difficult to replicate.●Expanding into upstairs, adding board game cafe: With the availability of the upstairs space, 401 Games faces the option to utilize the 2nd and 3rd floors for a board game cafe.
