Xuhua2018_Article_EntrepreneurialInnovationStrat.pdf - Xuhua et al Journal of Global Entrepreneurship Research

Xuhua2018_Article_EntrepreneurialInnovationStrat.pdf -...

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RESEARCH Open Access Entrepreneurial innovation strategies; an option for small hotels growth in Ghana Hu Xuhua 1 , Adelaide Spio-Kwofie 2* , Thomas Bilaliib Udimal 3 and Michael Addai 4 * Correspondence: [email protected] 2 Overseas Education College, School of Finance and Economics, Jiangsu University, Zhenjiang, China Full list of author information is available at the end of the article Abstract Homes away from home show the behavioral patterns of people who are always on the move from one place to another. Many small size hotels in Ghana keep springing up quickly in a bid to provide home for people away from home. Yet, innovative ideas that enhance patronage and sustainability is on a decline, leading to eventual foldup. This study seeks to advance the entrepreneurial innovations of small hotels in order to sustain growth in Ghana . Successful stories about SMEs exist but are rare. A population size of 2915 entrepreneurs operating small medium hotels across the country were zoned into three, and schematic random sampling method was used in selecting the hotels. A scale of 100% hospitality industry attitudinal variables such as Service Innovations, Process Innovations, Management Innovations and Marketing Innovations were used. Responses from small hotel managers/owners indicate that there is a strong correlation between innovative activities and patronage. We therefore, recommend small hospitalities managers to develop their innovative abilities as a reliable path to the survival and growth of their businesses in a highly perishable and competitive business environment. Keywords: Entrepreneurial, Innovations, Small hotels (SH) Introduction The highly competitive environment of the hospitality industry drives the search for new ways of achieving efficient performance. One of the core trends in this scope is the develop- ment and implementation of a variety of innovative activities that can serve as a powerful push for the development and growth of the hospitality industry. Innovations of all kinds are essential for both the viability and competitiveness of hotel enterprises. Innovation is the introduction of notable or novel services and goods with respect to its intended purpose or uses and these include significant enhancement in technical specifications, incorporated soft- ware, user friendliness, component and materials or order functional characteristics. In most cases, innovations regarding goods or services include new uses for already existing ones. Despite the extant literature posits that innovation activities hover around product firms, in- novations in the service sector is diverse because services are provided in different forms. This notwithstanding, improvement in the service is worth researching as Talbot ( 2010 ) posits that innovations in the small hotels is very weak. Again, many small hotels (SH) as- sume innovation belongs to larger/bigger firms (King, 2016 ) hence its benefits are not regarded as important. Entrepreneurs/owners mostly manage SH and to them budgeting for
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