W2Q2 #1.docx - Hinduism is the dominant religion in India and has a very significant impact on the culture In Hinduism the cow is considered

W2Q2 #1.docx - Hinduism is the dominant religion in India...

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Hinduism is the dominant religion in India, and has a very significant impact on the culture. In Hinduism, the cow is considered sacred (Britanica, 2007). In America, we largely consider the cow to be food. In fact, in 2016 Americans consumed an average of 55.6 pounds of beef (Meyer, 2007). This means America’s favorite hamburger joint would have to adjust their business model pretty dramatically in order to have success in India..and it did. When McDonald’s opened its doors in India, it featured a pork and beef free menu. Replacing the iconic Big Mac was a Chicken Maharajah Mac. There are certainly many key similarities between the operations of the American and Indian McDonald’s concepts, including the structure, and many SOPs. The COO of Sannam S4, a company that provides market entry advice and support for multinationals in India, Brazil and China, explains that across the board,
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  • Spring '14
  • LawrenceFilippelli
  • Hinduism, McDonald, 2010s, Hamburger

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