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9/14/2019 Assignment 1 1/5 Assignment 1 Due Wednesday by 11:59am Points 10 Submitting a file upload File Types doc and pdf Submit Assignment Assignment 1: Chapter 2 Market Insight You have been promoted to the Vice President of Marketing for Acme Pet Food. Acme sells to pet lovers in the United States. You desire to estimate the market size for pet food in America, so you assemble the data shown in the tables below. Tables include demographic information, analyst information, and pet ownership information. Data: Demographics; United States Census Bureau Values Number of people in the United States (U.S. Census Bureau) 310 million Americans aged 0-14 (U.S. Census Bureau) 61.23 million Americans aged 15-24 (U.S. Census Bureau) 43.63 million Americans aged 25-29 (U.S. Census Bureau) 21.10 million Americans aged 30-34 (U.S. Census Bureau) 19.96 million Americans aged 35-39 (U.S. Census Bureau) 20.18 million Americans aged 40-44 (U.S. Census Bureau) 20.89 million Americans aged 45-49 (U.S. Census Bureau) 22.71 million Americans aged 50-54 (U.S. Census Bureau) 22.30 million Americans aged 55-59 (U.S. Census Bureau) 19.70 million Americans aged 60-64 (U.S. Census Bureau) 16.82 million Americans aged 65-74 (U.S. Census Bureau) 20.96 million Americans aged 75-99 (U.S. Census Bureau) 17.66 million
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9/14/2019 Assignment 1 2/5 Data: Analyst; Overall Market; Segments Values Percentage of Americans who own pets (FranchiseHelp.com)
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  • Fall '19
  • United States Census Bureau, United States Census, Washington, D.C., Acme Pet Food

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