Starbucs.docx - After watching the video answer the...

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After watching the video, answer the following questions in 250-300 words: 1. Describe the various things which Starbucks is doing to manage its value chain in an effort to gain a competitive advantage. If necessary, you can visit (Links to an external site.)Links to an external site. for additional information. Value-chain Management is discussed throughout chapter 9. Figure 9- 2 provides a good overview of functional activities and the value chain. Please refer to the chapter concepts when answering this question . 2. In your opinion, do you believe Starbucks really cares about the customer and their financial woes? Why or why not? 3. Comment on at least two of your classmates' posts in a meaningful, constructive manner with 100-150 words. VALUE CHAIN MANAGEMENT AND COMPETITIVE ADVANTAGE To achieve high performance, managers try to improve their responsiveness to customers, the quality of their products, and the efficiency of their organization. To achieve these goals, managers can use a number of value chain management techniques to improve the way an organization operates.
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