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Last name 1 Name: Instructor: Task: Date: Business Development with an International Perspective Abstract The following paper is an analysis of the concept of business development approached from an international perspective. The case study focuses on a Danish based company known as Pressalit A/S. the company is privately owned but enjoys global presence with active international outlets in over 45 countries. As such, the paper evaluates the concept of internationalization as approached by the company, specifically evaluating the strategies and policies implemented by the company in achieving its global objectives. Some of the key areas analyzed in this paper include the sales strategy, factors informing the sales strategy, the theoretical framework relating to the sales strategy selected, the theoretical model relating to the sales strategy, balanced scorecard, supply chain tools, and internationalization strategies used by the company to conquer new foreign markets. Key words : Strategies, business development, internationalization, markets, and customers
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Last name 2 Table of Contents Abstract……………………………………………………………………………………………1 Introduction………………………………………………………………………………………..3 Description of Context and Market………………………………………………………………..4 Problem Formulation……………………………………………………………………………...5 Delimitation of the Problem……………………………………………………………………….6 Methodology………………………………………………………………………………………7 Critique of Sources Used………………………………………………………………………….9 Theoretical Analysis of the Problem………………………………………………………………9 Sales Strategies……………………………………………………………………………9 Basics of Selecting the Sales Strategy…………………………………………………...11 Theoretical Frameworks of Sales Strategy………………………………………………………13 Model Informing Sales Strategy…………………………………………………………………15 Balanced Scorecard of the Company’s Sales Function and Sales Area…………………………16 Supply Chain Strategy Tools…………………………………………………………………….17 Customer Relations………………………………………………………………………………18 Internationalization Process and Legal Concerns Relating to Expansion……………………….19 Conclusion and Recommendations………………………………………………………………20 Works Cited……………………………………………………………………………………...21
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