Decision Making.docx - Kelton LaRue MNGT 101 Professor...

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Kelton LaRue 7/3/2018 MNGT 101 Professor Clements Decision making The company has several well-established products and is doing well. Management has decided it is time to launch a new product. For the product to be successful the name for the product needs to be well thought out. It must appeal to the buyer, be catchy, and unique. Naturally it cannot have been used by anyone else. Research must be done after the name is chosen to make sure this does not happen. It is decided to select a cross section of employees representing all ages and genders to form a committee to help determine a good product name. Brainstorming is the first way to attack the situation. Ask the participants to think of words that would be beneficial to be associated with the product. Consider the benefits and qualities of the product.
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  • Fall '19
  • Thought, Neuropsychological assessment, Kelton LaRue

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