week 8.1 brand equity.txt - Brand Equity YANDA BARA KUSUMA S.AB M.AB Lecturer | 29 July 2019 7:19:32 PM by Yanda Bara Kusuma S.AB M.AB Selamat Malam

week 8.1 brand equity.txt - Brand Equity YANDA BARA KUSUMA...

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Brand Equity YANDA BARA KUSUMA, S.AB., M.AB Lecturer | 29 July 2019, 7:19:32 PM by : Yanda Bara Kusuma, S.AB., M.AB. Selamat Malam Saudara sekalian. Dalam membangun brand equity, perusahaan perlu menciptakan dan meningkatkan brand awareness. Mulai dari pelanggan mengenali produk ketika nama merek terlihat (aided recall), hingga pelanggan menyebut merek tersebut ketika mereka ditanya mengenai produk tertentu, supermarket, dsb. Menurut Anda, bagaimana strategi yang baik bagi peritel untuk menciptakan brand equity yang kuat di tengah persaingan global saat ini? Jelaskan! membangun brand equity yang kuat akan memberikan value, baik kepada pelanggan maupun kepada peritel. untuk membangun brand equity ada elemen-elemen penting yang harus di perhatikan yaitu: Elemen Merek penggunaan elemen merek haruslah dilakukan dengan tepat, sehingga memberikan
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