Nike Case Study.docx - Principles of Marketing Nike’s...

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Principles of MarketingNike’s Promotion – Marketing Communications MixBy Pavel GalkinNike’s promotion activity in the marketingcommunications mix is a balance betweenattractingnewcustomersandkeepingcurrentones.Nikeusesitsmarketingcommunications mix to communicate with targetmarkets worldwide. The emphasis of marketingcommunications is promotion of the firm and itsproducts. The marketing communications mix isalso called promotion, which corresponds to thepromotion component of the marketing mix. Nikeis a good example of a firm that uses differentkinds of communication in its promotion activity.The company’s marketing communications mix iseasily observable in the market throughadvertisements and other activities. The companyis an example that other firms can follow inpromoting their products. Nike’s marketingcommunications mix is effective because of thebalance it creates between attracting newcustomers and keeping existing customers.Nike’s marketing communications mix involvesadvertising, personal selling, direct marketing,sales promotions, and public relations.Advertising Nike ProductsIn advertising, Nike’s goal is to reach largepopulations of target customers with the biggestpossible impact. Successful advertisementspromote the brand to customers and improve

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Term
Fall
Professor
J Gornto

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