SOR McDonalds.doc - Stimuli Organization Response(Salient...

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Stimuli (Salient events and situations in External Environment) Organization (Characteristics of Internal environment as Moderating Variables) Response (What the firm did) Actions of the Firm Eco and *General Environment Sociocultural: food culture and lifestyles in China were changing as a result of surging economic growth and massive urbanization. **Task Environment Customers: 80’s and 90’s, the emergence of Western fast-food chains. Teens and young adults growing appetite for western food and nightlife in China Owners (Internal): McDonald’s wants to enter the Chinese market and introduce western fast food Strategic Response: McDonald’s enters mainland China fast food market in 1990 Political-legal: China’s first franchise law introduced in 1990. Competitors: Cases in China of other franchisees signing on as partners just to learn trade secrets. Regulators: Chinese government continued to refined the franchise laws.
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  • Fall '19
  • Fast food restaurant

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