Persuasive Techniques Triangle.docx - Persuasive(aka...

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Persuasive (aka Propaganda) Techniques and the Rhetorical Triangle Know the persuasive techniques in bold. Pathos: Appeals to audience’s emotion Loaded words – words carefully selected to elicit a response from the audience. Glittering generalities – a type of loaded words so positive that they ‘glitter’ and make you feel good – like company slogans. Testimonials – these are comments by a famous person or someone who has used a product or idea to endorse it – not an expert Bandwagon appeal – this is the “don’t miss out” or “Don’t be the last person to have one” appeal often used by advertisers and authors. Fear tactics – When a person believes something because he/she is afraid NOT to believe it – either knowing the truth is too scary, or the person is scared by others into believing it. Ethos: Author’s character & ethics Statements made by experts in the field.
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