final.odt - Running head GLOBAL SPORT BUSINESS PLAN SPT 565 of Sport Business 9-1 Final Project Submission Global Sport Business Plan Shawn D Stewart

final.odt - Running head GLOBAL SPORT BUSINESS PLAN SPT 565...

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Running head: GLOBAL SPORT BUSINESS PLAN 1 SPT: 565 Internationalization of Sport Business 9-1 Final Project Submission: Global Sport Business Plan Shawn D. Stewart Southern New Hampshire University July 28, 2019
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GLOBAL SPORT BUSINESS PLAN 2 Overview: Mission Statement The National Basketball Association (NBA) has been a true crown jewel in the professional sports industry for many decades and has produced global household name icons such as Michael Jordan, Magic Johnson, Larry Bird, Charles Barkley, and Karl Malone. The league has also catapulted the careers of foreign stars such as Dirk Nowitzki, Dikembe Mutumbo, Hakeem Olajuwon, Manu Ginobili and Yao Ming, to name a few. Its mission statement is, “At the NBA we compete with intensity, lead with integrity and inspire play. We do so by focusing on four key elements of our game.” Those four elements are integrity, teamwork, respect, and innovation. The manner in which that statement aligns with the NBA entering the international market focuses on a strong proactive approach of ethics from the top down. This is done by the NBA commissioner, Adam Silver, leading from the front by practicing what he preaches. The NBA is also one of the most diverse professional sports organizations in the United States with international athletes dreaming of playing in the league. Overview: Current State The remnants of police brutality all across the United States which Colin Kaepernick's brave protests of the National Anthem have spilled over into the NBA and has affected one of its own in Milwaukee Bucks guard, Sterling Brown. He was tased and arrested by Milwaukee Police after being confronted for parking in a handicapped parking spot. The NBA is working directly with the league's players association in devising an effective plan for players, past and present, to use their position to speak out on social issues of police brutality and many others. According to a Sport Business Daily article, “Silver said the NBA's global impact has led to China
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GLOBAL SPORT BUSINESS PLAN 3 becoming "our second biggest market." Silver: "People predicted when Yao (Ming) retired, interest would go down, and it's only continued to accelerate." He added kids in China are "really into basketball," and there is "probably more basketball being played than any other sport" in the country. Overview: Goal The goal for this global sport business plan is to prove that with the strong international support the league over the years, its rich history, and its diverse foreign players and fanbase that it has a great chance to succeed to increase the amount of international games being played, along with the possibility of adding a foreign franchise. With former Chinese star center, Yao Ming, dominating in the NBA for several years and directly responsible for the addition of millions of more NBA and Houston Rockets fans, China seems like the most reliable and safest market for the NBA to trust for expansion.
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