MKTG 360 s18 study guide exam 3.pdf - MKTG 360 spring 18 Study Guide Exam 3 The exam will have the same format as the previous two exams 50 multiple

MKTG 360 s18 study guide exam 3.pdf - MKTG 360 spring 18...

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1 MKTG 360, spring 18 Study Guide Exam 3 The exam will have the same format as the previous two exams: 50 multiple choice questions worth 200 points. The third exam will cover chapters 3, 5 and 15-19 (if you have an older edition of the book the chapter structure is different). To prepare for this exam, use the lecture notes as a guide when you go through the material in the textbook. The review sheets in the back of the book are also very useful. If you have access to the textbook website, take advantage of the practice exam questions! I would recommend you to use them as self-assessment tools, that is, take each quiz as if you were taking the exam with no book or notes to support you. Based on how you do on the quiz you will know which areas you need to work on and which you already understand well. In order to do well on the exam, apart from a knowledge about the topic you will also be helped by a good strategy for analyzing multiple choice questions. Some of the more typical errors are: deciding on the right answer before reading all the answer choices (you may miss that there is a better answer), not reading the entire question before looking at the given answers, and overthinking questions. Keep in mind that some exam questions are meant to be easier than others. You are welcome to come by the office to review your previous exams, which may help you figure out how you need to change your test taking technique. Chapter 3 What does ethics mean and what is the difference between legal and moral rules What does CSR stand for What is included in the pyramid of corporate social responsibility What is cause-related marketing and when can this be a meaningful strategy for the company What does greenwashing refer to?
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