W2 Assignment, Buyer Buyer.docx - 1 W2 Assignment"Buyer Buyer Buyer Buyer Grantham University Foundations of Marketing Let’s say I am shopping for two

W2 Assignment, Buyer Buyer.docx - 1 W2 Assignment"Buyer...

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1 W2 Assignment "Buyer Buyer" Buyer Buyer Grantham University Foundations of Marketing August 21, 2012 Let’s say I am shopping for two items. Do I just go to the store and search for it, or do I use the tools provided to me to make a better informed decision. What a lot of retailors realize is that consumers will do research on an item before buying it. People do not walk into the store with a blindfold and buy an item hoping it achieves the expectations that they are looking for. I have been watching a pair of Rockport sandals that recently went on sale at Dillard’s. I currently own three different pairs of loafers that are made by Rockport as well. Since I have flat feet and prefer comfort as well as quality, Rockport shoes have always satisfied me. There are
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2 W2 Assignment "Buyer Buyer" other comfort brands at Dillard’s like Ecco and Born, but Rockport have comfortable shoes at a reasonable price. Just for peace of mind, I have tried shoes made by Ecco and Born. Ecco’s brand of shoes a somewhat comfortable, but I did not see how a price tag of $175 justify it. Born shoes are not as pricey as Ecco, but they are known for making medium wide shoes. Trying on a pair of Borns made my feet seem like a yacht, or maybe it is the obsession that I have over the size of my feet. I love all of my Rockports because they make my size twelve feet look smaller, and I have never paid an absurd amount of money for them. A different approach to shopping would be me looking to purchase a big screen TV. This is a decision that requires more steps then me walking into Dillard’s and trying on a pair of shoes. Doing my research can save me time, money, and give me peace of mind. First step I would take is establishing a budget. Big screen TVs range from a wide variety of products just
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