W1 Assignment, Marketing Strategy.docx - 1 W1 Assignment"Marketing Strategy Marketing Strategy Grantham University Dr Cheryl Avant Foundations of

W1 Assignment, Marketing Strategy.docx - 1 W1...

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1 W1 Assignment "Marketing Strategy" Marketing Strategy Grantham University Dr. Cheryl Avant Foundations of Marketing August 14, 2012
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2 W1 Assignment "Marketing Strategy" What is one thing that everyone has, cannot imagine themselves without it, and will always have with you even when told otherwise? A product that was once a luxury that has now became the necessities for today’s standards. If you have not caught a clue already, I am talking about a mobile device. Do you know anyone today who does not own a mobile device? Just like many gadgets today, when the mobile device was first created, it was a luxury, for those who could afford it. But as time pass by, it became a necessity and created a new way for people to communicate all around the world. For example, a Samsung Galaxy Nexus is a great example for how mobile devices are cheap to acquire (with a contract of course). In order to build a great device, first you have to see what the public is in need for. People are looking for a phone that has a reasonable sized screen, a beautiful display, spacious memory, with a slim form factor. Every manufacturer use these
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